Manage a Successful Company Blog

Not all corporate blogs are created equal. & there's lots of examples of company blogs that make it appear as though business walking a blog is a less than desirable promotion tactic. However, the benefits of making a successful business weblog are limitless. A properly manged company weblog can maximize awareness, build community, increase potential inbound leads, drive traffic to your web-site & far more.

Basically put - a well constructed company weblog can alter your business - for the better.

If you're prepared to start a successful company weblog (or improve your current), we've asked0 entrepreneurs to share essential tips on how to generate & manage it successfully.

1. Make it short and sweet.

Focus on short lists of tips that speak to customer needs. Too often, our blogs become soapboxes where we preach to the choir – isolating a potential customer base.

2. Have a direction.

The writer often forgets who they are writing for in an effort to attract a larger audience. They forget that the goal of a company blog should be to increase conversions (either a subscription to a newsletter, purchase of an e-commerce product, etc) not to increase traffic. A great way to avoid this mistake is to create reader personas and think about how your article answers a particular question that they may have.

3. Become a stalker.

Develop a spreadsheet listing all of the blogs in your niche along with stats about the number of visitors, the number of Facebook, Twitter and Linkedin followers and the Google Page Rank. Once you’ve identified and ranked the importance of these bloggers, start interacting with them by commenting on their posts, re-tweeting their posts, including links to them in your posts or a weekly round-up of some kind.

Once you’ve shared some love, it’s time to cash in by asking for a chance to guest post on their site, asking them to contribute to a guide or Q&A post or ask them for an interview. This strategy wins actual traffic from their visitor base while also building critical hyperlinks that will drive your long term SEO.

4. Create a winning formula.

Develop quality content, stay consistent with the frequency of your blog posts, and use keywords. We’re not blogging pros but just by staying consistent with this formula, we were recently named one of the top 25 small business blogs to follow for 2012 by Apptivo.

5. Connect with the reader.

Human beings are emotional creatures and your company blog readers are no exception. Leverage the language of emotional intelligence within your writing to engage your readers. By infusing emotional intelligence into your company blog, you will connect with your readers and provide insightful perspective.

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3 Ways to Run Online Business

Growth in number of Internet users in the country continued to increase significantly. The latest data shows the range of numbers between 30-40 million users. Number of accounts up from Indonesia continues dashed; beat the number of accounts from other countries. Number of Twitter users from the ground water also continues to rise, making them able to "master the Twitter world stage" (that's why Ariel Peterporn keywords can master the universe of global twitter, and make celebrities of the world to wonder: WHO the hells is ariel?)

In short, the online world landscape in this country will continue to grow with sumringah. And behind the growth that drove it, tucked a number of business opportunities that might be picked. In talks this time, we will discuss three kinds of ways to gain sustenance from the virtual world blessed.

The first way is to build a website or blog with a resounding and consistent, and can bring many visitors fanatics, and then hope there are a number of sponsors willing to advertise. For independent blog in Indonesian language, this option is turned out not so easy because there are rarely major sponsors who want to put ads on your blog / personal website.

Even if one wants to put ads, usually more than service providers such aggregate adsense ads or kliksaya.com. And income from services such ads were not very encouraging: the average good blog may only earn between USD 2-3 million per month, and blog-Abal Abal may only get a hundred thousand per month.

Therefore, perhaps the second way is more interesting: namely to build a web / blog to sell something (selling something). Things can be intangible (digital products that can be transferred via the internet, some kind of ebook or software product) or actually sell physical products such as T-shirts provocative, herbal medicine, shredded catfish, or selling a special tonic to men.

Selling digital products (like ebooks) via the Internet are very practical: you do not need physical warehouses to store stocks. All files stored on your computer, and if there is a buying machine live command to send it automatically. Everything is running 24 hours a day with automatic without you need to busy to send goods via postal / Tiki.

Selling physical products / life via the Internet also remain fun. You do not need to hire an expensive shop, and do not need to hang out for hours waiting for the store (yes if the store busy, if you store it manyun quiet throughout the day). You only need a telephone or email to receive orders; shop you can continue to open 24 hours a day, and potential buyers could come from all over the archipelago.

It's selling a physical product in this online requires considerable capital. Perhaps the necessary initial capital of about USD 10-30 million, depending on the type of product to be sold. But if successful, we may be able to get a turnover between USD 40-80 million per month. If his profit margin of 20%, because it is also our income per month.

The last way is to build a web / blog for personal branding and promotion. This option essentially is using the web / blog to promote and sell our expertise services. And just the third option is what I do with a cool blog that you read this now.

As someone who worked as a consultant / trainer, I felt this blog was very instrumental in attracting potential clients. Not a few clients who invited me as a consultant / trainer because they know my services through this blog.

A third option I think this can also be done by those who do have special expertise services, ranging from photography services, bridal makeup, web desaigner, home renovation services, to the suction toilet services, vehicle registration renewal service, or air conditioning repair services.

Thus, three choices or online business opportunities that might be executed. Each offers different characteristics, but if it worked with all of them promising a serious potential for an adequate income.

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Google and Search Engine Optimization Strategy

In an increasingly online world bubbling, Google is a warrior who almost unparalleled. The search engine they created really has changed the way netters probe and has sex with a virtual world that increasingly exotic.Google in other words have become the main gate when every person intends to stick foot in the online universe. That is why, a website that can be pushed in the first ranking of Google search results will be very flattered, and worthy soluble in joy.

However, unfortunately it was not easy to penetrate the ranks of Google. The reason is clear: every day thousands - or even millions of websites - fighting, poking each other, clashing muscle and intelligence to darted into the web that perched in the first (or second and third) Google's search results.

From that process then the term search engine optimization (SEO abbreviated): or a clever ploy to create a website bolted on top of Google rankings. In the discus this time, I will exert 4 ways the web can be practical for a rise in the eyes of the Google engine. If you have or will create a web / blog, stick with these tips. If your office has a website, these tips handed to the IT people for a web company / office is not "disappear" without ever detected by Google.

Tip # 1: If you create a website / blog, try for your web domain names similar or identical to the content / product that will be built and sold.

Tip # 2: Make the web for other people willing to review and then also write a link that leads to your website. Link from another web is indeed highly valued by Google. The more links from the outside, the better your website in the eyes of Google's uncle.

Tip # 3: On a regular basis to update the article to your website or blog. The good, updates every day or every other day. Because Google likes the web that are updated regularly. But indeed write every day or every other day is not easy. Therefore, at least five days or once a week should be updated. Do not let the web we are left mangkrak not updated in months. Over time this website can be more submerged in the Google search results.

Tip # 4: This may apply to that will create a website. Later if it will make your blog or website, use the Wordpress application. Now many are available free to create a web application such as blogspot, joomla, or others. But as far as I know, wordpress application is the most friendly in the eyes of search engine Google.

Thus four practical tips that will help your website to racing in the rankings of the top Google search results.

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What Are Your Business Goals in 2011?

Year 2011 had just walked. Because it may be useful if we try to probe goals we want to knit this year. Expand the annual goals (annual goals) a clear and specific may be a route that must dilakoni when we want to pick destinations that we dream.Because with that we can mix a pinch of action plans and initiatives in order to knit a row of key goals that can be transformed into reality, and instead continue to depend on an illusion. Because with this we can then measure whether we have move on the right track or slipping to the edge of the street.

So, what are your career and business goals in the year of 2011?

Even if we want to talk, about career and business goals, then maybe we can sort them into two major parts: The annual target has been pegged by the office where you work, and of course your own personal / professional goals.Talk about organizational goals, we imagine the department / section where you venture has been established with the goals you want to achieve in 2011, complete with a number of work programs in a clear and measurable.In the context of company-wide goals, should your company had to declare business growth targets would be achieved. One of the key targets of course: how much sales revenue should grow this year. If a company has matured, the target growth rate that should have been communicated to all employees intensively. There is also stretched, a key strategy formulated by a company willing to embrace a target that has been targeted.

Unfortunately, in many company / public organization, goals and strategic initiatives such was not communicated clearly. Many employees who really do not know how much business growth targets companies that want to pursue. Moreover, strategic initiatives to pursue them. (Do-do you also like it, never know how much business growth target at which you work. Doh).Though the target figures and strategic actions that should be known well by all employees. Because with that, then each department / section (including the part where you work) can come to formulate a program to help achieve the main objectives of the company. How HR departments can design programs such as the right, if not know the intended target business growth company?

Okay, suppose that company goals are well understood. And now, the time came for each department / section (including your part) to formulate his goals clearly. Course includes a series of initiatives / programs that would lock carried on this year.Hopefully the department / section where you work has formulated all of them with detailed, systematic and detailed. That is, now is the time to immediately begin to execute on all the draft work program that has been prepared (if your department has not been cleared with annual goals and programs, yes immediately arranged with swiftly and accurately).

No less important, whatever the design of initiatives and key actions which have been prepared by the department / section you are, then expand your commitment to go make it happen perfectly. Presents wholehearted determination to deliver a decent contribution is remembered. Because with this, your career in travel this year will also grow steadily.

In addition to organizational goals, of course you must formulate your own professional goals this year. So what are your personal goals in this year? Of course we do not have to write it down with too detailed and meticulous. But at least there was a "strategic theme" that you should pursue in this year.

Maybe this year you want to undergo another college (post graduate possible). Or maybe you want to pioneer their own business which has long be imagined. Or maybe you want more enterprising reading business management books of quality. Or perhaps, want to join a course that can increase competence: either an advanced course management, course create a website / blog or cooking class (who knows one day you could open his own restaurant business.)

Whatever your personal goals, please take a moment to reflect on what you want to achieve in this year. Reflect and think these goals Seriously.Last but hopefully this year, there are a number of "special achievements" that you deserve recalled in the history of all your life's journey.

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The Power of Social Media

Revolution 2.0. As soon as one observer said about the historic moment on the banks of the river Nile. Or a revolutionary movement which is facilitated by the presence of social media like twitter and facebook. Social media, or often shortened to socmed, it has provided massive impact in a number of facets of life, both in aspects of social, cultural, political and business as well.

Social media as we know, refers to a site that focuses on user-generated contents and conversation. Mailing list is a true of the earliest forms of social media (whether now you are diligent open mailing list?) Website of the forum (remember Kaskus and the like) then follow. Social media became explosive after media presence Blog, Facebook, Twitter, Youtube and the like.

Then, what kind of social media strategy is feasible carried by the business? The following article tries to mix and menghidangkannya front of your desk as well.It must be admitted to this social media strategy for many companies in the homeland is still putting up (and Twitter) as the main media. And it's reasonable considering the two web community has exceeded 40 millions.

Thus, many companies who then flocked to raise a Page on FB or open an account at Twitter. But unfortunately, no single page of a particular brand (or company) who scored an outstanding achievement.Moreover, in a variety of social media activities, it is not many brands or companies that are able to build a strong and viable interaction is remembered by its customers. In other words, to this day, no a social media strategy that was smart and has a long trail in the hearts of the customers.And precisely therein, we then remembered with a social media, which until today was still in-under estimate by all companies and brand managers in the country. Social Media is named: the blog.

Honestly, I am somewhat surprised at the fact that to this day no one legendary blog comes from the brand manager / leading company in the homeland. In fact, if used with accurate and combined with other media such as FB and Twitter, oh man, the result will be very sweet.The first example: we imagine there is a blog about financial planning (financial planning) is written with a crisp, consistent, complete with practical tips on managing family finances, fund children's education, frugal shopping tips, etc.. The question is: why Bank BNI, Bank Danamon or others never thought to create a blog with interesting themes like this?

The second example: we imagine there is a blog about the world of gadgets mak Nyos, with all the accessories, complete with a variety of new gadgets are fantastic pictures. And all accompanied by commentary written in crisp and full flowing beauty. Wow. The question is: why XL, Telkomsel and others never thought to create a blog like that?

Last example: we imagine the presence of a blog about the Motorbike, which provides detailed reviews, but lightweight and personal about this segela motorcycle world. Everything is then fitted With the ever video blog about the latest motors. If only Honda or Yamaha would make this kind of blog.The message is clear: if a blog with such interesting themes above are built with passion (like the blog you're reading this), then treated with great diligence, and written in a crisp style, personal, distant friends, I am sure within a year, the blog - the blog is certainly transformed into a powerful media to reach out to customers for a number of brands mentioned above.

Especially if they then combined with a discussion on FB and Twitter. The result would be more memorable than an ad on TV which cost tens of billions.Hopefully this article read the brand managers in the country. Hopefully there are also among those who want to start building a legendary branding blog with interesting themes. Rows of quality blogs run with passion and full of excitement.

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Working Smarter Instant manner

You will be surprised because they can not answer my question. They do not have a measure of success. They were not ready with all this. Maybe you've heard the phrase "If you do not know where to aim, how do you know if you're here?" Many people who do not implement this in daily business life.

For example, in a meeting. How many times have you attended a company meeting, without any expectation of success?

So, what I want to say? It's simple. For each task that you do:

• What is the purpose?

• What criteria for success?

Then you can assess whether you achieve goals and measure success (and if not, take steps to put it back on track).

Taking the situation to sell. Separate tasks into separate processes, first done is develop the existing entries with your prospects that directs them to the next stage, the sales process. This can be done with simple, like asking the prospect if they have time to talk with you.

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Motivation and Commitment

The most frequent motivation for starting a business is to enable employers to reach self-sufficiency; money is second. Is this surprising? The other reason that is often expressed is the opportunity to show identity, someone take over the family business, or just want to become entrepreneurs. Determine your motivation.

In context, what excuse is offered for people to join a large corporate? To choose a career of government? Unity of work? Of course, many people who want a safe career, good benefits and career that could be improved.

What type of people who start a business? Sometimes they are different skills than those working for other people. The more successful, an entrepreneur tends to become proactive, assertive, and observers are high. They are efficient, give priority to quality, and experts in planning and procedures. As business operators, they are committed to the "relationship" with employees, customers, suppliers, and their communities. Is this skill or personal trait leads success professionally?

Most entrepreneurs assess control, freedom, flexibility, and self-confidence. They usually want the responsibility and personal fulfillment. Most employers are not "gamblers," they have a preference to manage the risk (the largest financial risk that what would you consider?). They are always looking for opportunities, and willing to pursue them.

These are some common characteristics. How do we apply them to suit us, and committed to the lifestyle entrepreneur? We need to ask ourselves some hard questions:

Is it true I want to start or have a business? What are the main reason to go into business? Motivation must be maintained with the strong from beginning to end.

Are there any products or services that match my talent or passion? How do I use the opportunity? About 65% of the initial business is beginner, 30% buying an existing business, with promoted or carried in ownership. Approximately 11% of businesses operate under the name of the franchise.

Am I ready? Why do you think so many new entrepreneurs begin at age 30 years? Maybe because they have the experience to be sure, but still flexible enough to take risks. Do you think entrepreneurs are born (from parents, ethnic traditions) or created? Is this right for you? If so, define skills or additional knowledge that will improve your readiness.

For women and minorities, there are additional considerations that are relevant to their chances of success. Do they have to do with "better", or entrepreneurship is a real benefit? Whether the loss occurs only in the early stages?

Do I have adequate support structure? If you have a spouse, or rely on family support, make sure they understand the sacrifices and pressures that will arise in their relationship.

Can I put the development of this business to other interests and goals for the future? Am I willing to take the demands kewirausahaa? Mass, can I work a full day as employees of the company, then in the afternoon working on my own coffee shop and weekends until my business can support full-time? There is more life than work, and maintain balance and a healthy lifestyle can be a challenge for self-employed.

Can I collect source for business success? Do I respond well to any pressure that exists? When I made the business full time, can I live without a salary basis of regular, predictable work schedules, and without vacations and other benefits? Even after the early stages, sometimes the attention of the business ends when you lock the door at closing time. Am I ready for the possibility that I could lose money and property, and damaging my health and self-esteem?

There is no right or wrong answer to this question, only that the best that reflects your feelings on the issue. Similarly, if your feelings show You do not have to take steps as a businessman, it is not a sign of weakness or other deficiencies. But this is a decision that reflects the best work-life balance for you.

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Ten Tips Improve Your Business Image

When you focus on growing your business, whether you consider the relevance of the importance of business you are arrested? Communication and the image you present, both personal and business, creating your first impression, and unfortunately, sometimes the last impression of you as well. Studies on humans suggest that most people make decisions in the first 30 seconds to two minutes. We've often heard "You only have one chance to make a first impression."

Although you may have skills and qualifications to provide flawless services or sell products, you must not forget the "first impression" if you do not give serious attention to your professional image. Maybe you do not just cut yourself on the initial sales, but also repeat business and referrals. The purpose of personal and your business is to avoid negative interference to move the other part outside and focus on the inside, so the attention is on you, your business, and what you have to say. You want attention, are recognized and have a positive influence on others.

While opinions will offer the relevance of the importance of different aspects of the image, depending on the type of business and your products, where you and your business make it a success. If you fail to display the image of a professional, successful, and intelligent, why your prospects should expect to get something different from your product or service? Like it or not, the presentation of personal and business can distinguish the ability, credibility and success most. If you neglect to detail, you will kehilanggan significant business.

1. Dressed for success - if you look like a professional, you will be accepted and valued as a professional and give confidence. Simple and professional and avoid the excessive makeup that might be disturbing.
  
2. Appearances phone - What's the perception of people who call you? How do you answer the phone? Several studies have shown that the highest percentage of one's opinion about your shape, while talking on the phone, in base of our voices. Only a fraction is considered based on the words we use. Make sure your initial greeting professional. It would be better, if your phone is answered by people who are professionals in their field with a positive tone and vibrant sound. If the caller like what they hear, then your business will be considered as berpengatahuan and confident.
  
3. Voicemail - When leaving a message to someone, leave a complete message including your name and phone number. Tell me with a short and informative so that they can respond without first talking to you, but do not deviate. Speak slowly and repeat your number at the end of the message so the message is not repeated to get your number.
  
4. Logo - Logo important as the value of good branding and recognition. Logo a clean, simple and unique is usually the best way to survival and success of the company. A logo should reflect the personality of the company. This is not something you should do alone. A professional designer will ensure your logo design reflects the personality of the company, without leaving the impression of a neat and professional.
  
5. Marketing collateral - the performance is reality in marketing and must appear seprofesional you. All the ingredients you need to follow the basic principles of design, looks neat and simple, has a sense of the branded, and using a professional image. Is a good idea to appoint someone responsible for it, so that branding and image you become consistent.
  
6. Website - the performance of your website visitors to determine the mood and readiness to listen. This will determine the image of you as a player in your industry. Should be simple and elegant as well as guiding visitors to instantly find information that is important. This is a worthwhile investment to hire a professional to ensure you do not either deal with visitors, or the occurrence of technical risk. It may be that your website is the only impression you get visitors about who you are.
  
7. Business Address - No one can add credibility website better than showing the physical address of business on the contact page or at the bottom (page footer). Vs. physical business address home address or post office box is important for the perception of the viewer to decide whether they believe your business can rely on. In addition, you must have a private meeting place for professionals and avoid meetings in coffee shops and restaurants.
  
8. Email Address - Take the time to secure domain names and email addresses. Using the generic address seperti@yahoo.com, @ gmail.com, etc do not give the impression of a professional business. People will think you are hard to contact, a business that is only temporarily only, or is not technically sophisticated.
  
9. Written Communication - Transparency professional document or the response provides the best opening for the company. Errors that escape and printed or published online show not only just a bad writer, but also the entire organization or publication. When found errors in the document, readers tend not to believe everything, including statistics, opinions, and facts. Make sure you check the facts, reread, check spelling and look for an objective reader to check your work before publication.
 
10. Ethics air-mail - Like most rules of business correspondence, make sure you use correct grammar and punctuation are correct. Avoid using abbreviations and symbols such as smiley faces: they are not valued as professionals in business communications. Never write an email while you meras upset; use the rules of "sleep on it" so you do not need to write something that you regret later.

Your original image affects whether a person will come back or not, it is important to quickly place repeat business and purchases, and referrals; It can indeed be added. Communicate the image you want projected on the employees and push the teratur.Bisnis you will change into the picture of success, credibility, and professionalism; a company where people want to do business with you.

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10 Mistakes That Will Ruin Your Opportunity

10 Mistakes that will ruin your chances of a successful entrepreneur:

1. Let fear hold you. We believe a number of issues that affect the success of new businesses is the fear of failure, fear of success, fear of criticism, fear not valued and not afraid to think people will like your product or service. Understanding the fears that can hinder you. Learn to recognize and relate to it.
  
2. Failure to develop a real relationship. Nothing happens until the intertwined relationships. There are no meetings, no chance of sales, no business. Take time to build relationships, and then you're ready to sell.
  
3. Failed to respond quickly. The faster you respond, the more responsive you are. No reply to e-mail for days, voice messages are ignored, and the proposal or a sales agreement that postponed shows you do not care about the business prospects. Forget the advice of the absurd where fast response makes you look like or desperate to do business. It makes you seem responsive.
  
4. Become coercive. No one who likes coercive. So when your buyers say "yes" - stop selling. And do not sell, where to find a buyer to purchase more than they need. This is good for short term gain and is bad for long-term relationship.
  
5. Stop when there is rejection. No one was willing to accept rejection, but sometimes we see it as not visible. Denial is the initial response to someone who is not familiar, not a conclusion. Or it could be derived from the gatekeeper whose job it is rejected.
  
6. Stuck in perfection. There is no such thing as a perfect proposal, letter and response is perfect. Both are usually pretty good unless associated with life and death situations, which most of us are not. Additional 20 per cent that you put on products, services, the response is not recognized or appreciated by the recipient. But the fact that you too long to respond to identified and not in a good way.
  
7. Using your personal beliefs. No one who cares about your opinions when you are in a selling situation. Political views, social, and sports just for yourself.
  
8. Lack of focus. When you do not focus with employees, clients and prospects as if you are not interested or you are too excessive. When you do not focus with your organization, it's like the latest version of the organizational chaos that would damage the morale of staff who tried to deal with changing priorities and new initiatives.
  
9. No executive presence. The presence of executives not merely look the part. It's about managing your image with consideration and not artificial. Like it or not, weary, a lot of weight, messy and careless people are those who do not realize the event was happening and did not read a book since high school or college is a very different picture than those who merawar himself and intellectually curious.
 
10. Not showing gratitude. Success in business does not just happen. Along the way there are many people who share your feedback, helping you through a tough time, which might just give you an idea. Do not forget them when you succeed. There is always a reward of gratitude.

Perkonomian today in difficult conditions. Starting a new business can be exhausting and rewarding - personally and professionally. Sure, you need a business plan, solid financial products or services that can be sold with a strong value proposition. But you need more. And you must begin to eliminate sabotage behavior that will disturb your transition from one executive to be an entrepreneur.

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Three Kick-Business Strategy

What is it that makes Microsoft continues to prosper? Then why Nokia cell phone could be a product of the most widely loved by the consumers? And what makes a BMW for decades continues to be an icon of prosperity that continues to be hunted man? Learning from success stories of global companies leading in serving customers, it seems there is some wisdom to be learned. The main lesson that can be taken is this: that the process of serving the customer turned out to have started with the correct choice of strategy. In other words, the process of serving the needs of customers did not emerge suddenly from the sky, but must be harmonized with the choice of corporate strategy (corporate strategy) that has been decided.In this context there are three strategic moves that are often applied by world-class companies. The first step that is the choice of strategy-oriented product leadership (product advantage). Companies in this category are always working to create products with premium quality, and always one step ahead compared to competing products. They did not hesitate to spend huge funds to the R & D it for the creation of products that good. Intel is famous for its Pentium series probably the most perfect examples for this category. Or too high fashion companies like Louis Vuitton bag fame with his product. And of course, we should appoint BMW and Ferrari, two automotive manufacturers that always create products legendary nan charming.

Kick The second strategy is the choice of operational excellence-oriented (operational excellence). For companies in this category, the most important is to build a super efficient business processes. The hope, with the efficiency of this process, they can reduce the cost of production, and the edges would be able to sell products at prices more competitive. Dell, a Texas-based computer company, it is worth mentioning samples in this category. With the model and a very efficient business processes, they are able to create desktop products with a more komptetitif price compared to its competitors, such IBM and HP.

Kick the latter is the choice of strategy based on customer intimacy (intimacy with customers). For companies in this category, the most important is to build an intimate relationship with its customers, in hopes it will create a lasting relationship. Many companies in the field of hospitality and are also flight melakoni this strategy in order to build the loyalty of customers. Harley Davidson is also very famous for its incredible intimate relationship with its users, so they can build a very intense fanaticism with millions of fans around the world.

Of course, many companies are also combining different stance, and not just focus on one move. Honda for example, in addition to known to have superior products, also known to have a very efficient business processes. Likewise, Singapore Airline. Besides having a ciamik aviation products, they also have expertise in building an intimate relationship with its customers.

Thus, the three stance put forward a viable business strategy. Rows of jutsu which when performed with high precision which is guaranteed to deliver the players in the ark of excellence.

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