Cut Through the Hype: How to Create a Successful Marketing Plan

It’s easy to get overwhelmed by the clutter of new tools and information available to small business marketers today. I’m sure at some point a small business will hear the following, whether at a conference, on a webinar or in a white paper:“You should blog!” “Are you on Twitter?” “What’s your SEO and PPC strategy?” “Are you doing email marketing?” “You need a Facebook fan page!” “Have you started automating your marketing and sales funnel?” Cutting through all the hype to see what really works for your small business can be a challenge. When you focus all your effort on tools and tactics but don’t have a clear strategy behind your actions, some serious holes in your marketing and sales funnel will start to surface in three main areas. For example:  1. Lost traffic: How much traffic...

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Business of Pleasure

The net is not the most popular type of pornography in the United States. Video sales and rentals accounted for $3.62 billion in revenue in 2006 while net pornography raked in $2.84 billion. Pornography revenues are not necessarily ranked according to population. China topped the list in 2006 with over $27 billion in pornography revenues. However, South Korea, only the 26th most populous nation on earth according to the U.S. Census Bureau, is next in line with over $25 billion in pornography revenues. Internet consumers are most likely to search for the terms "sex," "porn xchange," & "PornHub" to access their pornography product of choice. The top twenty search terms also include "teen sex," "teen porn" & "PornHub review" Some search terms were divided evenly along gender lines....

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