20:56
Ninis Design
What is it that makes Microsoft continues to prosper? Then why Nokia cell phone could be a product of the most widely loved by the consumers? And what makes a BMW for decades continues to be an icon of prosperity that continues to be hunted man? Learning from success stories of global companies leading in serving customers, it seems there is some wisdom to be learned. The main lesson that can be taken is this: that the process of serving the customer turned out to have started with the correct choice of strategy. In other words, the process of serving the needs of customers did not emerge suddenly from the sky, but must be harmonized with the choice of corporate strategy (corporate strategy) that has been decided.In this context there are three strategic moves that are often applied by world-class...
